Greetings!
With over 8 years of experience in Human-Computer Interaction (HCI), I’ve spent the last 5 years working as a freelance UX research consultant. I’ve collaborated with diverse, multidisciplinary teams across projects at all stages, using a mix of research methods to deliver high-quality, impactful insights.⇩
Case studies- 10 min read
My methodology
Depending on the research goal and its lifecycle, the most fitting activity will be selected. I prefer conceptualising activities in a manner that aligns with the chosen research methodology. Are you inclined towards behavioural research, focusing on what users do, or perhaps you lean towards attitudinal research, where the emphasis is on listening to what users say?
Discovery: This can include; field studies, user interviews, stakeholder interviews, customer support interactions, heuristic evaluations, and competitive analysis.
Activities therefore would include: expanding collaboration, talking to the experts, defining goals and motivations, understanding ethical guidelines, gathering data sources, and collecting UX metrics.
The tools I use
Exploration: Design reviews, creating or reviewing persona profiles or JTBD, task analysis, information architecture, reviewing accessibility, prototype feedback and testing, and creating user stories.
Activities include: giving users control, understanding universal guidelines, checking for inconsistencies, mapping to future needs, making software updating effective, and building efficient ways to work with other teams.
Maintaining a user-centric approach within companies entails cultivating a culture and adopting practices that place a high emphasis on the needs and experiences of users.
Experiment: Qualitative user testing, focus groups, benchmark testing, a/b testing, accessibility evaluation, test instructions and help guides. Tracking bugs and fixes, including diverse users, making sure UX metrics and guidelines are being met.
Listen: Survey and analysis of large data, analytics review, search log analysis, feedback reviews, presentations and stakeholder feedback. listen to all feedback and build reports teams will use. Communicate and illustrate future purposes of a product or service.
